“The Heir platform reimagines the creator-fan experience, to empower athletes to engage with their fans,” Jeffrey Jordan told Variety.įor now, the founders are mum on which athletes may be on board for the initial launch of Heir, slated for 2022. (NFTs, or nonfungible tokens, are used to verify ownership of unique digital content.) Supporters will have the opportunity to purchase one-time digital assets or join an athlete’s “huddle” for exclusive drops, digital goods, immersive experiences, and other perks. In time, Meta's vision is to ensure the process of buying and selling NFTs is easy for everyday consumers - as well as a lot less expensive.Here’s how the founders say the Heir platform will work: Athletes will sell a limited number of membership-based “seats” to fans, who will get access to digital assets and first-person NFT drops, using an exclusive Heir token built on Solana’s energy-efficient blockchain network. While Meta does intend to use blockchain technology - even though it "technically" doesn't have to, according to Kasriel - he warned many of the major networks currently out there "are just not ready for primetime." It's hoped that introducing NFTs will bring top creators on to Facebook and Instagram, and in turn, their fans will follow too.ĭespite his bullish tone, Kasriel conceded that we have now seen a "pit of despair" take hold of the crypto markets - and a lot of the projects and NFT collections created during last year's mania will not survive.Īnd he acknowledged that scalability is an ongoing issue. It comes as Meta looks to reinvigorate its offering by focusing on the metaverse - a direct response to the fact that Facebook's users are aging as younger consumers flock to apps such as TikTok instead. That's according to the tech giant's newly appointed head of fintech Stephane Kasriel, who has given an interview to the Financial Times.Įxplaining why Meta is adopting a different approach to the likes of Google and Apple, he told the newspaper: "The opportunity sees is for the hundreds of millions or billions of people that are using our apps today to be able to collect digital collectibles, and for the millions of creators out there that could potentially create virtual and digital goods to be able to sell them through our platforms."
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